Buxton Remain Official Water Supplier of English Cricket

January 16, 2012

Buxton Natural Mineral Water will continue to be official water supplier to England cricket teams for a further two years, the ECB announced today.

The company, which first became an ECB partner in 2008, will continue as the exclusive supplier of bottled water to the England men’s and women’s cricket teams for all home international matches until the end of the 2013 season.

In return Buxton receives a comprehensive range of commercial assets that includes access to England cricketers for promotional purposes, specific branding opportunities around England cricket teams, in-stadia advertising and a variety of rights across England’s fan community, TwelfthMan.

ECB head of commercial partnerships Mark Pearce said: “We’d like to thank Buxton for their continuing support for English cricket. This is the second time in four years that the company has renewed its agreement with ECB and their nationwide in-store marketing activity has played an important role in raising the profile of our England teams.”

Jenny Bond, head of marketing and CCSD, Nestlé Waters UK, added: “We are proud to continue as the official water supplier to England men’s and women’s teams. Like cricket, Buxton Natural Mineral Water is quintessentially British, and the sponsorship remains a fantastic opportunity to promote Buxton and drive sales for our retail partners.”

Is Buxton’s sponsorship of English cricket the most ironic in sporting history? Have your say here