Buxton Mineral Water Partners with London Marathon

Buxton Natural Mineral water has been confirmed as the Official Water of the Virgin Money London marathon.

The new partnership sees the London Marathon’s 15-year relationship with Nestlé Waters continue, bronchi but moves the brand support to the company’s flagship local brand Buxton.

The agreement will see 750,000 25cl bottles of Buxton Water distributed to runners at branded water stations along the famous course.

Andrea Cahill, Buxton brand manager, commented: “Our consumer insight has shown that running is a popular activity and of interest to Buxton’s core target audience so we are delighted to announce our new partnership with the Virgin Money London Marathon.

“We very much look forward to working with the organizing team to ensure that the estimated 36,000 thousand runners at next year’s event stay well hydrated with Buxton Water.”

As part of the deal Buxton will also receive a comprehensive range of commercial rights and assets that include course branding, programme advertising, hospitality, promotional space at the Virgin Money London Marathon Exhibition, and a number of places in the race.

Hugh Brasher, Virgin Money London Marathon race director, said: “Keeping well hydrated can make or break a marathon so we’re delighted that Buxton Water will be helping our runners to stay hydrated as they make their way towards their marathon goals in April.”