Burnley Agree ‘Record-Breaking’ Sponsorship Deal With LaBa360
By Shantanu Srivastav | July 2, 2018
English Premier League side Burnley have agreed a record-breaking shirt sponsorship deal with LaBa360.
The deal is the biggest sponsorship deal in the club’s history and will see the gaming and betting brand’s name printed on the Clarets’ home and away shirts in all competitions.
It will also feature in pitch side and generic branding at Turf Moor, as well as across online and social media platforms in the UK and internationally.
Angelika Tang, Director of LaBa360, said: “This is a hugely exciting time to partner with a high profile Premier League team like Burnley. Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand.
“We are looking forward to engaging with the club’s ever-growing fan base in the UK and worldwide. Laba, broadly meaning ‘legendary luck’ or ‘the luck of legends,’ is something we hope will rub off on the team and our customers, bringing greater success to all.”
Anthony Fairclough, Commercial Director at Burnley, added: “We are proud and delighted to welcome LaBa360 on board. This is the largest financial deal in our history and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform. We look forward to a very profitable relationship in the coming seasons.”