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Burnley FC names financial platform Uphold as official sleeve partner

September 4, 2023

Burnley Football Club and global Web3 financial platform Uphold have announced a partnership which will see the company become the Club’s Official Sleeve Partner for the 2023/24 Premier League campaign.

The Uphold logo was in place on the Clarets’ shirts for last weekend’s game against Aston Villa and the relationship will also see the platform’s branding displayed on LED signage across Turf Moor on matchdays and during activations throughout the season.

Ranked the fastest-growing company in Silicon Valley by the San Francisco Business Times in 2022, Uphold will also become an Official Partner of Burnley FC Women, as part of the Club’s continued commitment to developing women’s football across the Northwest region.

The Uphold Card allows users to spend any asset they hold – including Bitcoin, XRP and Ethereum – anywhere in the world. The card is available in both physical and virtual form and offers no foreign transaction fees, low FX rates and cashback of up to 4% on every purchase.

Stuart Hunt, Burnley FC President said: “I’m pleased to expand our fantastic portfolio of partners and welcome Uphold onboard as our Official Sleeve Partner. A global brand, their vision and drive has led to them successfully serving over 140 countries, across 300+ currencies in recent years.

“There’s ample potential for the partnership and I’m delighted Uphold will become an Official Partner of our women’s team too – a key area of growth for us. We look forward to working together and introducing their brand to our supporters.”

Simon McLoughlin, Uphold CEO said: “We couldn’t be more proud to stand beside Burnley FC as they march back into the Premier League. The Clarets embody grit and determination – climbing back up the ranks with 101 points accrued last season alongside a 22-game unbeaten run. That’s the kind of spirit we at Uphold love…Vincent Kompany at the helm just adds another layer of excitement to this partnership. With a legend who knows what victory tastes like guiding a team that’s hungry for more, Turf Moor’s destined to witness some magic this season, and we’re thrilled to be a part of it.”

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