Bupa Acquires Naming Rights to Cricket Australia’s National Cricket Centre

By Community | October 22, 2014

Cricket Australia (CA) today announced leading healthcare group Bupa, arthritis has become the official naming rights sponsor of the state-of-the-art National Cricket Centre (NCC) in Brisbane as well as the support staff of the Australian men’s cricket team.

Under the new agreement, check the NCC will be known as the Bupa NCC while the Australian cricket team’s coaches, ed medicos and administrative staff will be referred to as the Bupa Support Team.

CA’s Executive General Manager Commercial Mike McKenna said the Bupa partnership provides important support for Australian cricket’s high performance programs.

“We are very proud to be partnering with Bupa in this way, giving our elite players, coaches and support staff the backing they need to achieve long-term success. This partnership with Bupa is a great fit and further highlights Australian cricket’s commitment to the development of Australia’s elite players through the insights that Bupa offers.

“Without doubt, the Bupa NCC is a world-class venue that provides elite training facilities not just for the Australian Cricket Team but for our emerging male and female players as well.

Speaking about their partnership with cricket, John Moore, Marketing Director, Bupa Australia and New Zealand said: “Bupa are proud to be associated with the Bupa NCC as part of our ongoing commitment to Cricket Australia, and this commitment includes sharing our health and care expertise with all coaching and support staff, the Bupa Support Team, to continue to support the health and wellbeing of the players. Bupa will provide some health analytics to help cricket continue to help manage injury prevention and keep injury rates low.

“Bupa is committed to supporting Australians to live longer, healthier, happier lives and Cricket Australia shares this vision. We hope Bupa’s support of Cricket Australia encourages more people to be active and get involved in our national sport,” Mr Moore said.

Bupa is a CA Gold Partner through naming rights of the Bupa Support Team, the Bupa NCC and the Bupa Sheffield Shield competition.