Bundesliga Signs IMG As Licensing Representative
June 3, 2019
Bundesliga has appointed IMG as exclusive global licensing representative in a multi-year deal.
Under the agreement, IMG and the Bundesliga will develop a licensing programme to bring the league to consumers around the world in dynamic and engaging new ways, through a range of international distribution channels and high-quality product categories for men, women and children.
Robert Klein, Bundesliga International CEO said: “Their expertise, combined with a powerful brand like the Bundesliga, will create many more licensing opportunities as we work together to build a wide range of products for fans that will bring ‘Football As It’s Meant To Be’ to life.”
Sven Thierhoff, Vice President of Licensing, IMG, commented: “We are pleased to represent one of the best football leagues in the world. The Bundesliga has growing global appeal, which makes this an exciting challenge for us as we look to tap into a passionate and international audience.”