Bundesliga raise €4.64 billion in new rights deal

The Bundesliga have secured €4.64 billion as the new TV deals were announced, which apply to the end of the 2020/2021 season.

Sky Sports have won the lion’s share of live matches, but notably Eurosport have won the Friday night package, reducing the amount of matches Sky has. The rules were changed to prevent one company holding all of the rights – similar to the Premier League rights system.

In total Eurosport will show 43 matches per season.

Perform Group also made a notable land grab, they won the rights to digital clip rights.

The deal represents a 85% increase on the fees paid for the last package.

In an interesting side note, the league opted not to sell a specialist OTT package. With many commentators predicting that this could be the future of sports rights, it is notable that one of the biggest European properties has chosen not to embrace the model in this cycle.

ARD retain the free to air package, and will be supported by ZDF. Sport1 have the Sunday morning highlights.