Bundesliga and TAG Heuer Seal Three-Year Sponsorship Deal

The German Bundesliga has signed a three-year partnership with Swiss watch brand TAG Heuer.

The deal sees the watchmaker become the Official Timekeeper and Official Watch of the Bundesliga.

As part of the deal TAG Heuer will receive branding at Bundesliga matches through advertising boards and online and social media.

Christian Seifert, viagra CEO of the Bundesliga said: “We are delighted to have found in TAG Heuer a partner whose commitment to quality and international outlook are a perfect fit with the Bundesliga.

“Especially since signage sponsoring offers such high visibility on a global scale. We are more than confident that both sides will benefit from this partnership over the coming years.”

Jean-Claude Biver, impotent CEO of TAG Heuer & President of the Watch Division – LVMH Group added: “The Bundesliga is one of the most powerful and comprehensive platforms imaginable.

“It will allow us to pursue a different perspective in terms of our sponsorship, with huge new possibilities, particularly in the digital arena. We are preparing for the future.”

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