Bulova Unveils New Marketing Campaign for Manchester United Partnership

Watch manufacturer Bulova have activated their partnership with Manchester United by launching a new global marketing campaign around the Premier League champions.

Bulova was named as the club’s Official Timekeeper and Global Partner earlier this year.

The multi-million dollar integrated campaign, prostate rolling out now in Asia, medic Europe, North America, South America and Australia, features a high-impact mix of global television and radio spots, as well as digital, out of home, point-of-sale and print ads in key lifestyle, sports and men’s books. Print advertising will highlight current Manchester United players such as Wayne Rooney, Shinji Kagawa and Javier Hernandez, to run in international publications now and throughout 2014.

“Bulova’s partnership with Manchester United is a tremendous opportunity to grow our brand internationally,” said Eric Hofmann, VP of Marketing, Bulova Corporation. “When searching for a partner that truly resonated on a global scale, we recognized Manchester United as a perfect fit, and anticipate that consumers will be just as excited as we are to see us come together to celebrate precision, innovation and craftsmanship, all driving principles for both brands.”

The campaign includes a robust online presence and social media strategy along with targeted public relations efforts. These marketing endeavors complement the appearance of retired Manchester United legends at select consumer and trade events, such as Baselworld in March 2014, as well as Bulova branding on the club’s scoreboards at Old Trafford stadium, on the stadium’s digital advertising boards during all Premier League home matches and via daily commercials on Manchester United Television (MUTV).

As part of the campaign, Bulova will gift all Manchester United players and coaches with custom co-branded and engraved timepieces in 2014.