Buffalo Sabres Sign Local Electricity Supplier as Sponsor

By Community | September 25, 2012

New Wave Energy Corp., a Buffalo-based electric and natural gas supply company, has agreed a new sponsorship deal with Buffalo Sabres.

In its sponsorship arrangement with the Sabres’ front office, New Wave Energy will be the latest power company to affix its name to a National Hockey League Team. The New Wave arrangement will commence this season, in which the powerplay and the penalty box will garner the energy firm’s namesake.

“We cannot even begin to express our excitement to begin this endeavor with such an iconic and beloved Buffalo institution,” said Ryan Lilley, Vice President of Business Development at New Wave Energy Corporation. “We have developed a strong reputation and affinity for prosperity and economic growth in Buffalo, and we felt that with the emerging Canalside projects and the continuing improvements the Buffalo Sabres have made within their organization and throughout the community, that this was the perfect time to solidify a partnership with a team that means so much to our region and to us personally. This valued partnership will also allow us the opportunity to offer our discounted electricity services to a much wider audience of businesses and residencies throughout WNY and beyond. We could not be more proud.”

“The Buffalo Sabres are proud to partner with New Wave Energy for our electricity needs at First Niagara Center.  Our goal is to assist New Wave Energy with building their brand throughout the Western New York region,” said John Livsey, Sabres Vice President of Sales and Business Development.  “As the Power behind the Buffalo Sabres, New Wave Energy will present our fan base with special offers and promotions throughout the season.”  

New Wave Energy Corp., with headquarters in Buffalo, NY, is an approved New York State utility supplier. The company provides low-cost energy to more than 3,000 customers both commercially and residentially.