Buffalo Bills Partner Upstate Niagara to Announce new Official Dip & Milk

May 1, 2013

The Buffalo Bills have announced a partnership with Upstate Niagara, the diary food and beverage cooperative with Bison Dip and Intense Milk, that sees Bison Dip become the Official Dip and Intense Milk named as the Official Milk of the Bills.

The two will launch several year-long marketing campaigns to expand the footprint of Bison Dip, Intense Milk and the team through Western New York.

Activation around the Draft, engagement at local high school football games and the resurrection of the ‘Bison Patrol’ on game day are just a number of programmes that have been mentioned.

Bruce Popko, Bills Senior Vice President of Business Development said: “Upstate Niagara has been a tremendous partner throughout the years and this renewed agreement will give Bills fans even more of a reason to celebrate.”

“We’re excited to again be working with the Bills,” said Mark Serling, Upstate Niagara Senior Director of Direct Sales and Marketing.

“There’s nothing like being part of Buffalo’s football tradition and the Western New York community.”