Buffalo Bills and National Guard Formulate Partnership

August 30, 2011

The National Guard has been selected to become the title sponsor and key participant in the Buffalo Bills Coach of the Week program.

Each week during the 11-week high school football season, the Buffalo Bills select a head football coach in Western New York as Coach of the Week.  Each winning coach receives a $2,000 donation to their school’s football program along with a signed certificate from the Bills and National Football League.

At the end of the season, one of the weekly award winners will be named Coach of the Year and receive another donation to their school’s football program. In addition, all honorees are recognized at halftime during a Buffalo Bills home game.

The Buffalo Bills will also provide the National Guard an opportunity to utilize the field for a pregame re-enlistment ceremony. This ceremony will be visible to all fans within the stadium and also broadcast on the Bills video board.

The National Guard will receive space at the Game Day Experience (a pregame fan interactive festival complete with games, food, and the 97 Rock pregame show broadcast live) inside the Bills Healthy Zone (Fieldhouse) for each home game played at Ralph Wilson Stadium.

Bruce Popko, Buffalo Bills senior vice president of business development, said: “Our partnership with the National Guard highlights two important groups – coaches that help shape our young student athletes, and the men and women who serve our country. Bills fans are among the most loyal and patriotic in the NFL, and we are proud to partner with the National Guard to help showcase their company to our fans.”

LTC Steven Rowe, New York Army National Guard commander recruiting and retention battalion, said: “It is a very exciting opportunity for the New York Army National Guard to partner with the Buffalo Bills this upcoming season.  With the outstanding dedicated fan base of the Bills, our partnership is a great fit to communicate the great service, benefits, and opportunities the New York Army National Guard has to offer.”