Bud and Juventus Sign Three-Year Deal
October 9, 2019
AB InBev’s Budweiser brand, ‘Bud’ as it is known in Italy, has signed on as a partner for Italian giants Juventus for the next three seasons.
Budweiser has numerous sponsorships within the sports world, including the World Cup, Premier League and La Liga, and has now added the Italian club.
The Bud brand will help Juventus work on digital activations, using specific identities in their campaigns and create forward-thinking projects alongside the club.
“We are happy to welcome Bud among our partners as official beer. The globality of its brand has often been expressed in recent years through advertising campaigns that are still in everyone’s memory or with the spectacle of some of the biggest events, including the Super Bowl and the Football World Cup,” said Giorgio Ricci, Juventus Chief Revenue Officer, “This attention to Entertainment will be central to the partnership that will bind us for the coming seasons.”
Benoit Bronckart, CEO of AB InBev Italia: “Bud, The King of Beers, joins a football legend and now becomes the official Juventus beer. I am enthusiastic about the partnership between these two world icons of excellence. Like sports, beer has been bringing people together for thousands of years and we’re looking forward to celebrating Juventus’ next victories with the team and all its fans.”
