Broadcasting BT BUCS Sponsorship

BUCS Announces BT As Headline Partner Of Outdoor Athletics

April 19, 2022

BUCS is delighted to announce a new partnership with global telecommunications company BT, which will see them headline one of BUCS’ largest student events and provide global career opportunities to talented student athletes.

Back after two years, the three-day event held in Chelmsford at the end of April will bring together over 1,500 students from universities across the UK to compete at the highest level in both track and field events.

The event is well respected in the athletics world for producing athletes who have gone on to shine on the world stage. Multiple BUCS champion Holly Bradshaw became the first ever British pole vault Olympic medallist, BUCS alumni Laura Muir won silver in the 1500m at Tokyo 2020, and the events have also featured the likes of Adam Gemili and Emily Campbell.

The backing from BT will help BUCS continue to raise the profile of the important pathway the event creates for elite athletes, and showcase BT as a valuable employer for graduate opportunities to the rest of the athletics community.

Duncan Jones, Chief Operating Officer at BUCS commented on the partnership: “I’m delighted to see such an internationally recognised brand as BT become our latest partner. The Outdoor Athletics Championships is always a memorable event in our calendar, and I look forward to seeing the positive impact this partnership will bring.

Following the interruption caused by COVID-19, this season has demonstrated the role sport plays in shaping the diverse skills and abilities of student athletes is as important as ever. It’s great to see BT recognise their potential and offer valuable early career opportunities.”

Paul Sobers, Head of Early Careers at BT said: “BT is thrilled to be partnering with British Universities and Colleges Sport (BUCS) and to become the headline partner of the 2022 Outdoor Athletics Championships. We have seen how the skills student athletes gain through their involvement in university sport enhances their employability, and BT is excited to be supporting these talented student leaders in their future career paths.”

Broadcasting BT BUCS Sponsorship