BTCC’s Motorbase Performance Gets New Title Sponsor
By Community | March 20, 2012
Motorbase Performance has confirmed it will run under the Redstone Racing banner for the 2012 Dunlop MSA British Touring Car Championship (BTCC) season.
The team will field three Ford Focus STs for the year ahead, with Aron Smith joining Mat Jackson and Liam Griffin in the line-up.
Redstone replace Airwaves as title sponsor after three seasons.
Motorbase boss David Bartrum said: “It’s fantastic news to have Redstone increase their involvement with the team and take the mantle of title sponsor. It’s a testament of how sponsorship within the BTCC works well from an exposure point of view as well as the business-to-business side. Redstone have a good heritage of sponsorship in the BTCC and last year they decided to return and see how it works now. I’m happy to say they have been pleased with the results and they are a fantastic company to work with for us too.
“We’re thoroughly looking forward to this season, having learnt a lot about the cars last year and over the winter. Our pre-season plans have gone well and we’re looking forward to round one with cautious optimism. Clearly other teams have been working hard too with WSR turbo charging its BMWs and Dynamics, 888 & Pirtek moving over to the NGTC regulations – I’m sure they will be up to speed very quickly and hopefully it will be a very competitive season that we all enjoy.
“I would also like to say a huge thanks to Airwaves, who have been our title sponsor for the last three seasons and helped us push the team in the right direction. We’re delighted to continue that involvement with them this year as a strong supporter. Again this just shows how well the marketing works for these companies in the BTCC.”
Redstone Sales Director Richard Archer added: “We enjoyed a great season with the team last year and are delighted to have title sponsorship in 2012. Redstone Racing and the vendors supporting us throughout the season are strategic to all our marketing activities this year. We look forward to sharing an exciting season with the team and providing a uniquely exhilarating experience to our customers, staff and suppliers alike.”
by Ismail Uddin