BT to feature UK athletes on phone books

July 27, 2010

British Telecom’s (BT) new phone books will feature some of the UK’s leading athletes on the cover to celebrate two years until the start of the London 2012 Olympic Games.

The first books are set to be distributed next week and feature BT Ambassador Ade Adepitan, who won a bronze medal as part of the wheelchair basketball team at the 2004 Paralympic Games.

Other athletes to feature on the phone books are Chris Tomlinson (World Indoor long-jump silver medalist), Lee Pearson (nine-times Paralympic equestrian gold medalist), Dame Mary Peters (Olympic gold medalist in pentathlon) and Alistair Brownlee (World Triathlon champion).

Adepitan said: “featuring sporting personalities on the cover of the phone book is a great idea and will help raise the profile of the London 2012 Olympic and Paralympic Games across the UK. I’m proud to be the face of the phone book, and my mum is looking forward to receiving her new London phone book with me on the front cover!”

CEO of BT Directories, David Grossman, added: “The phone book is still very much the quickest way to locate a friend, and essential service or a local business and gracing it with inspiring sporting personalities celebrates BT’s involvement with the London 2012 Games.

“We hope everyone gets behind the athlete that features on the front cover of their own phone book – it would be great if these inspires young hopefuls in the world of sport.”