BT Sport Secures Portuguese Primeira Liga Rights

July 29, 2014

BT Sport has announced today that it had signed a deal to boadcast the Portuguese Primeira Liga in the UK and Ireland. 

The pay-tv channel will show up to four exclusively live matches a week from the Portuguese Primeira Liga, taking the channels’ total to six European leagues.

BT Sport also shows exclusively live matches from Germany’s Bundesliga, France’s Ligue1, Italy’s Serie A and the Scottish Professional Football League.

The Portuguese rights include exclusively live home and away matches played by the league’s ‘Big Three’ teams, current league champions Benfica, Porto FC and Sporting Lisbon. The channels will also have the rights to show the eagerly-awaited ‘O Classico’ matches between Benfica and Porto. BT Sport has won the rights for the UK and Ireland.

Grant Best, Senior Channel Executive Producer, BT Sport, said: “BT Sport viewers will be able to enjoy the very best matches, including the great O Classico rivalry, and watch some of the stars of the World Cup, including Columbian striker Jackson Martinez, who was top scorer for Porto last season, and the inspirational Sporting Lisbon captain and goalkeeper Rui Patricio.”