BT Sport Secures Exclusive Live Bundesliga Rights Until 2017
By iSportconnect | February 27, 2014
British broadcaster BT Sport has won the rights to show exclusive live German Bundesliga football until 2017.
BT Sport will also have the rights to the annual DFL Supercup matches plus previews and highlights shows.
Simon Green, asthma head of BT Sport, said: “We are really thrilled that we will continue to be the home of Bundesliga for the next three seasons until 2017.
“Our viewers have loved the opportunity to watch live matches involving some of the most outstanding teams in Europe and pitting charismatic managers like Pep Guardiola and Jurgen Klopp against each other.
“I am delighted that the Bundesliga recognised that BT Sport has made a big commitment to German football and will continue to promote and foster the league for UK sports lovers in the future.”
BT Sport already holds the current rights to show the Bundesliga exclusively live in the UK. For the remainder of the current season and next season, the channels will continue to show around 100 live matches, plus action from the DFL Supercup and preview and highlights shows.
The UK audience reach for the Bundesliga on BT Sport this season is up 70 per cent from last season’s audience figure.
Aviva Premiership rugby clash made free
In other news, BT Sport has announced that the Aviva Premiership Rugby clash between Newcastle Falcons and Leicester Tigers on Sunday 2 March will be made free for anyone to watch.
Viewers can watch the game for free online at btsport.com or on Sky and Virgin TV, and Coverage is from 1.45pm – 4.15pm this Sunday (2pm kick off).