BT Sport Reveal New Sponsorship Deal with Scottish Rugby Teams
July 29, 2013
BT Sport, pills a subsidiary of BT Group, has announced a new four-year sponsorship deal with Scottish Rugby and will feature as the shirt sponsor of the Glasgow Warriors and Edinburgh Rugby.
The new sports channels’ distinctive logo will be displayed on the front of both clubs’ shirts as they compete in the RaboDirect PRO12 and Heineken Cup.
This new landmark partnership with BT will see BT Group and BT Sport promoted at Scotstoun Stadium and Murrayfield Stadium.
The innovative new partnership will commence from August and runs until 2017.
Marc Watson, chief executive of TV for BT Retail, said: “We are very pleased to invest in Scottish Rugby with this sponsorship, which allows BT and BT Sport to demonstrate a commitment to supporting the game north of the border. This is part of our long term commitment to rugby, where we see great growth potential in the coming years.
“BT Sport will be the home of the Aviva Premiership, showing all 69 live games and live action from the JP Morgan Sevens. We will also be showing live coverage of the French Top 14 competition.”
Mark Dodson, chief executive of Scottish Rugby, said: “We’re absolutely delighted to have BT and BT Sport on board for the next four years. This partnership has been many months in the making and it’s been gratifying to have concluded it ahead of the BT Sport channels launching.”
BT Sport will show all 69 live games from the Aviva Premiership for four years from the start of the 2013/14 season. It will also show the JP Morgan Asset Management Sevens for four years, as well as two live matches a week from the French Top 14 league.