BT Sport Picks Up Liverpool Pre-Season Broadcast Rights

July 18, 2014

Liverpool FC have announced that BT Sport will be the official broadcast partner for the club’s pre-season friendlies.

As part of the pre-season campaign, the Reds will play a number of fixtures to get them ready for the 2014-15 football season, which sees the club return to the Champions League after a five-year absence.

BT Sport will televise games against Preston North End on July 19, AS Roma on July 23 and Borussia Dortmund on August 10.

Matthew Baxter, Liverpool chief media officer, commented: “We are thrilled to announce this partnership with BT Sport. The club has millions of followers across the UK, so it’s important that we can ensure our fans are able to watch all of our pre-season games no matter where they are in the country. It’s fantastic to be working with such a key UK sports broadcaster.”

Simon Green, head of BT Sport, commented: “We can’t wait for the new football season to begin, so we’re delighted to be starting in July with these fantastic Liverpool pre-season friendlies.”