BT Sport and ESPN Sign Seven-Year Extension

January 22, 2015

BT Sport and ESPN have agreed a seven-year deal to continue to expand the range of ESPN content on BT Sport.

The new long-term deal between both broadcasters will enhance the current relationship between them after BT plc purchased ESPN’s UK and Ireland television business in 2013.

As part of the renewed deal, advice BT Sport will be given rights to use the ESPN brand in a number of formats with ESPN set to remain part of the BT Sport channel line-up for the long term.

The two brands will also explore the possibilities of joint digital media initiatives.

The deal will see BT Sport expand the number of programming it receives from ESPN to 5,000 hours per year.

John Petter, chief executive, BT Consumer, said: “Continuing with ESPN, one of the world’s leading sports brands, as part of the BT Sport portfolio is a win for our viewers, our partners and sport fans in the UK and Ireland.

“Our relationship with ESPN since BT Sport began operation of the ESPN channel in the UK and Ireland has been a big success, with the two companies collaborating on a number of initiatives.”

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