BT Inks Serie A, Ligue 1, MLS & Brasileiro Rights Deals for New Channel

BT has inked deals with several international football leagues including Italy’s Serie A and France’s La Ligue 1 for its upcoming sports channel.

Both the Serie A and La Ligue 1 rights include 380 HD live matches per season, mind highlights as well as weekly review and preview shows.

Today’s announcement also reveals that games from Major League Soccer (MLS) from the USA and Brasileiro in Brazil will be coming to the BT channel.

The Brasileiro rights include 100 live matches per season from Campeonato Paulista (Paulista) and Campeonato Brasileiro de Clubes da Série A (Brasileirão or Brazilian Serie A) and highlights while the MLS coverage amounts to 99 games in HD and no additional programming.

The still-unnamed BT channel will prominently feature a number of UK Premier League football matches as well as exclusive coverage of English Premier League Rugby for 2013-2014.