BSkyB Form Partnership with Twitter to Share Champions League Highlights

October 22, 2013

Real time Champions League video highlights will be available on Twitter after an agreement was struck between the social media website and BSkyB.

A report in the Financial Times values the public offering at $15bn and will start on Tuesday night, ed | with the Sky Sports Twitter account sharing instant replays from the Barcelona vs. AC Milan match.

The deal is being described as a major coup for Twitter, who are trying to capture mainstream advertising budgets by removing a larger share of the $205bn spent on TV advertisements across the world.

The aim is to promote Sky’s sports channels and their internet service Now TV.

Gidon Katz, director of Now TV said: “We know that lots of people want access to great Sky Sports content but would rather dip in and out rather than having a full subscription.”

“Sharing Uefa Champions League clips in real-time on social platforms helps us to highlight the benefits of instant, pay-as-you-go access to Sky Sports via Now TV.”

The latest move follows Sky’s decision to share higlights of transfer deadline day in September which involved 6,000 clips and generated more than 570,000 views in 12 hours.

Second screen trend

Twitter is aiming to tap in to the trend of people using social media whilst watching television, a trend known as second screen.

Second Sync, a social analytics company estimates that 40% of UK Twitter traffic at peak TV viewing times is about television.

The social media site launched its first TV partnership with ESPN last year to create custom sponsorship packages around the baseball World Series, NFL games and more.

Twitter currently has deals with Comcast and NBCUniversal.

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