Bruin Capital Acquires Sports Technology Company Full Swing
July 27, 2021
Bruin Capital has reached an agreement with North Castle Partners to acquire controlling interest in Full Swing (FS), the Carlsbad, CA-based sports technology and performance company.
North Castle will remain a shareholder, and the new alliance will accelerate FS’s global expansion and the introduction of new consumer products and gaming businesses in golf and other sports. It comes as on and off-course golf participation is growing at record levels and as more fans are turning to interactive sports training and entertainment experiences overall.
Bruin Capital, an international investment and operating company founded by George Pyne, acquires controlling interest in Full Swing, the industry’s largest producer of multi-sport simulators for commercial, residential, and entertainment venues.
Full Swing simulators are also the centerpiece of long-term exclusive relationships with the PGA TOUR and Golf Channel. In addition, you’ll find FS simulators in Topgolf Swing Suites nationwide through another long-term partnership. What differentiates FS simulators from others is its patented dual-tracking technology, software that delivers instantaneous data analytics, and best-in-class graphics.
“Full Swing set the standard for authentic simulator experiences in golf. With great vision, the team also developed leading-edge software and technological capabilities that will translate into more in and out-of-home product lines across more sports for all levels of athletes, enthusiasts, and casual fans. In doing so, Full Swing is very well-positioned to capitalize on the exploding interest in compelling, interactive experiences and subscription-based gaming services,” said George Pyne, Bruin Capital Founder & CE0 – @GFPyne on Twitter.
“We at Full Swing pride ourselves on delivering the most authentic and accurate golf experience indoors and soon to be outdoors in the world. We couldn’t be more enthusiastic with the investment, partnership, and most of all experience that Bruin brings to the table as we look to expand our product portfolio and global reach,” said Ryan Dotters, Full Swing CEO.
“We are excited to be part of the new Bruin – Full Swing partnership. We believe Bruin’s expertise in this industry coupled with Full Swing’s extraordinary management team and our knowledge and network will continue to drive growth through innovation and excellence,” added Alison Minter, North Castle Managing Partner.
