Britvic Renews Long-Standing Wimbledon Partnership

British soft drinks brand Britvic has agreed a five-year partnership renewal with Wimbledon which will see its Robinson’s brand continue to sponsor the tournament. 

The renewed deal will run until 2020 and will see Robinson’s prolong its 80 year association with the tournament, dating back to 1935.

Matt Barwell, Britvic’s chief marketing officer, said, “We are very proud of the unique history shared between Robinsons and Wimbledon, and as we celebrate the 80th anniversary of the partnership, we are excited to be reaffirming our relationship with one of the most important British sporting events in the calendar.”