The British Paralympic Association extends partnership with Mondelēz International
By Shantanu Srivastav | December 19, 2017
The British Paralympic Association (BPA) has today extended its partnership with Mondelēz International. As part of the new agreement, Mondelez will aid ParalympicsGB’s efforts to prepare for Pyeongchang 2018 and Tokyo 2020.
Mondelez has been a long-term supporter of ParalympicsGB, initially supporting the Paralympic movement through The Cadbury Foundation funded ParalympicsGB ‘Sports Fest’ – a series of free events giving people the chance to try a wide range of Para sports. And in the build-up to Rio 2016 special edition Cadbury ‘Wini Eggs’ were created to celebrate games time.
Mike Taylor, managing director UK of Mondelez International said: “Since London 2012 we have been championing the Paralympic sport movement, so I am extremely proud that we will continue our relationship with the BPA through to Tokyo 2020.
“Our colleagues are also very passionate about this partnership, raising tens of thousands of pounds during the last Games cycle, so they are excited to get behind ParalympicsGB once again over the next four years.”
Tim Hollingsworth, chief executive of the British Paralympic Association, said: “I am delighted to be extending our partnership with Mondelez International through to Tokyo 2020. At the BPA we know the inspirational performances of our athletes on the world stage can be a powerful force to challenge attitudes and shift perceptions of what disabled people can achieve.
“Paralympic sport is more popular than ever in the UK and the extension of this partnership is further proof of the strength of the movement and what it can demonstrate to wider society. We look forward very much to working with Mondelez over the coming years.”
Really delighted that Mondelez International – home of the Cadbury brand among many others – is continuing with @ParalympicsGB for another four years. Been superb partners in supporting our ability to be best prepared for each Games. https://t.co/SjPO6l3e0W
— Tim Hollingsworth (@timhparaGB) December 19, 2017