British Paralympic Association Renew EDF Energy Deal up to Rio

By iSportconnect | March 15, 2013

The British Paralympic Association (BPA) has extended the sponsorship deal with EDF Energy, advice building on their successful relationship at London 2012.

EDF follow in the footsteps of three other commercial partners to extend their relationship with the BPA for the next four years, and the second to be announced in two weeks, after Deloitte.

The partnership will take in Sochi 2014 and Rio 2016 and EDF will also continue with ‘Team EDF,’ their successful ambassador programme.

Tim Hollingsworth, Chief Executive of the BPA said: “This is a very exciting announcement for the BPA because EDF Energy has been a fantastic supporter of the team for several years.

“Their Green Team initiative for London and their fundraising have had a genuine impact on our organisation and we can’t wait to start working together on plans for the future.

“We are delighted that there has been so much interest from the London 2012 partners in continuing on the journey to Rio with us and this shows how the Movement has developed and the value companies see in associating with it.

“Without the support of our partners and our charitable work, we could not take a ParalympicsGB team to the Games so their backing is absolutely critical to our potential successes over the next four year cycle.”

Chief Executive of EDF Energy, Vincent de Rivaz added: “The London 2012 Games were an inspiration to us all at EDF and we are proud to be able to continue to support the BPA on the road to Rio.

“EDF Energy employees got fully behind our charitable partnership with the BPA and raised over £650,000 which exceeded the fund raising target we set ourselves three years ago.

“And we’re delighted to have helped the BPA with the ‘Greening the Team’ initiative – with their 2012 training camps becoming the first events of their kind to receive a gold accreditation for sustainability from the Council for Responsible Sport.”

EDF have a longstanding history in the Paralympics, having supported the French National Paralympic Committee since 1992.