British Olympic Association Hires IMG as Licensing Partner

The British Olympic Association (BOA) have appointed IMG Licensing as their Official Licensing Partner, symptoms to help create official Team GB products and apparel.

The deal should see fans able to buy official Team GB merchandise through retail and online outlets by autumn 2013.

Leah Walsh, medicine Marketing Manager for the BOA said: “Driven by the success of Team GB at London 2012, interest and support for the Team GB brand has never been greater.

“Post-Games, research indicated that awareness of the Team GB brand throughout the UK was at a 99% level, which illustrates the strength of the Team GB brand and its potential for the future.#

“For millions of fans throughout the United Kingdom, licensed products provide an opportunity to connect with, and show their support for, Team GB.

“In IMG Licensing, we are delighted to be working with a licensing partner that is recognised globally for its innovation and unparalleled record of success.”

Simon Gresswell, Vice President of Licensing, Europe for IMG added: “We are honoured and privileged to work with the BOA and represent Team GB as a unique brand in British sport.

“We believe the brand and the ongoing achievements of Team GB offer exciting opportunities for creative thinking and innovative approaches to product development and retail activation, built around marketing calendars that stretch beyond the Games’ build-up and event periods.”

IMG was selected a tender process and review of Britain’s leading licensing agencies.