British Olympic Association Extends Partnership With Deloitte Up Until Tokyo 2020
May 30, 2017
The British Olympic Association (BOA) has announced its continued partnership with Deloitte UK up to and including the Tokyo 2020 Games. This will extend the alliance that started in 2007 and has been integral to the planning, preparation and delivery of the BOA’s success through London 2012 and Rio 2016.
Deloitte will draw on its experience of delivering performance programmes, its global network and its position as a leading advisor in the sports business industry. Services will be provided through a combination of consultancy projects and Deloitte secondees embedded within the BOA’s core team.
Deloitte is already working with the BOA in its advanced planning and readiness preparations for the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Games as well as providing strategic advice to support the BOA to create and implement a long-term digital strategy.
Deloitte enjoys a strong history with Olympic Sport, having been at the heart of the operations for London 2012, which set a new benchmark in hosting Olympic Games. The success of the London Games acted as the launchpad for the BOA partnership and cemented Deloitte’s place as a vital part of the team that propelled Team GB to historic success in Rio; where, against a backdrop of challenges, it finished second in the medals table, as the first nation to ever win more medals at a Games following a home Games and with gold medals in more sports than any other nation.
It was acutely understood that the Rio 2016 Olympic Games would pose a series of complex problems in the build-up and during the execution of the Games themselves. The BOA’s planning and operations, developed in close partnership with Deloitte, were geared towards achieving the objective of having the best prepared, best performing and best supported team during the Games.
Deloitte will continue to bring innovative approaches to help the BOA strengthen its position as a financially sustainable business and competitive global brand. This builds on the firm-wide crowdsourcing initiative it ran in 2015, creating ideas to develop the Team GB brand and the BOA’s events strategy.
Bill Sweeney, British Olympic Association CEO, said: “Deloitte played a vital role in shaping and driving our programmes in the build-up to and during Rio 2016. There are a lot of independent and interactive components that deliver success on the field of play and Deloitte were key in helping us to manage this process. We share a long and successful relationship and it is therefore with great pride that we can look ahead to PyeongChang and Tokyo, putting in place innovative and bespoke solutions to help reach our ambitious targets.
“This extended partnership also takes us into a new strategic phase where we will review various initiatives which will allow the British Olympic Association to evolve and grow as a fully integrated and sustainable business model.”
David Sproul, Deloitte Chief Executive and Senior Partner, said: “Our Deloitte British Olympic Association secondees in Rio played critical roles in supporting Team GB athletes to deliver the best ‘away Games’ performance ever. Renewing this partnership will help us further the impact we have on the BOA as an organisation, whilst providing unique opportunities for our people and clients over the next four years.”
