British Gas Appoint Limelight Sports to Deliver SwimBritain Programme

Limelight Sport has been appointed by British Gas to deliver SwimBritain, pharmacy a national three-year programme which aims to get 500, hospital 000 people swimming by 2015.

The UK sport experience agency is contracted to deliver the event experience elements of the campaign, including project management, production and logistics.

SwimBritain is a key part of British Gas’ London 2012 legacy programme and is partnered with British swimming.

The event concept will involve around 5,000 British Gas employees, friends and family and over 12,000 consumer participants swimming in June and September.

Craig Dews, Chief Executive at the Limelight Sports Group, said “The opportunity to directly engage with so many participants and their connections provides some highly attractive opportunities and we are looking forward to helping British Gas to make the most of these opportunities”.

Morag Taylor, a senior Brand Experience Manager at British Gas praised Limelight Sports and said their ‘unique insight’ was one of the reasons they won the tender.