British Eurosport Nets 60% Rise in Average Live Audience Over 2013 Tour de France
By iSportconnect | July 8, 2014
Yorkshire’s hosting of the opening stage of the Tour de France has proved to be popular on television, overnight buy as well as with attendees, ampoule as British Eurosport reported a 60% increase in its average live audience in the UK compared to the 2013 opening weekend.
The 2014 Tour de France saw millions of people line the streets in Yorkshire and London to welcome the opening stages of the race, asthma after the 2013 event departed from Corsica.
Eurosport broadcasted a total of 10 live hours during the opening stages which saw victories for Marcel Kittel and Vincenzo Nibali.
The pan-European broadcaster is celebrating its 25th consecutive Tour de France this year, with a record 350 hours of coverage across Eurosport and Eurosport 2.
Their broadcast will be beamed across 54 countries with 90 hours coming live.
Ten of the 21 stages will be broadcast in full, and all of them will be live.