British Eurosport Acquire Broadcasting Rights to British Basketball League

The British Basketball League (BBL) have announced they have secured a broadcast deal with British Eurosport for the 2013/14 Season. 

The broadcaster takes over as the UK rights-holder of the League with action from across the BBL available exclusively on British Eurosport in full HD. 

British Eurosport will broadcast 26 weekly shows during the season across multiple platforms. 

Commenting on the new partnership the BBL’s Commercial Director David Leyden Dunbar said: “Our move to British Eurosport is about creating an appointment to view for the British Basketball audience. Moving to more regular scheduling throughout the season I’ve no doubt that we’ll be able to translate a surge of interest in the sport, reflected in our participation numbers, into a passionate following for the new weekly show. Accessibility also played a major role in the decision making process and with British Eurosport available on both Sky, Virgin and BT’s new platform we’re confident that we can build our audience through the season.” 

David Kerr, Managing Director of British Eurosport added: “We are very pleased to have secured the rights to the British Basketball League, which adds to our recent announcement of NFL Monday Night Football and the UEFA Youth League rights amongst others. We look forward to bringing the very best domestic basketball action to fans in the UK.”