British Discus Champion Jade Nicholls Acquires Olympic Sponsor DWPub

By Community | March 20, 2012

British discus champion Jade Nicholls has announced a sponsorship deal with media communications company DWPub for the Olympic Games 2012.

The athlete will compete against the world’s best throwers to fight for the Olympic title. She is currently ranked third best discus thrower within the Commonwealth countries.

Nicholls, who is based in Crawley, has been using Twitter, blogs and the local press in Sussex to promote herself and has been featured on BBC Sussex radio. DWPubwill use its expertise and Media Suite services to help push her further into the media spotlight. 

Daryl Willcox, chairman and founder of DWPub, said: “We decided to sponsor Jade Nicholls in the Olympics when she reached out to local businesses for help. Jade is already using a blog and social media to keep people updated on her Olympic progress and we can help by ensuring she is getting the widest coverage possible.”

The DWPub Media Suite offers four powerful services that help PR professionals and journalists connect to create opportunities for timely press coverage. FeaturesExec Media Database, ResponseSource Enquiry Service, SourceWire News Distribution and the JournalistDirectory Freelance Database are used by 120 of the top 150 PR companies. 

“I have been an athlete for ten years and this is the most important event to-date, especially considering the Olympics is taking place on home ground,” said Jade Nicholls. “DWPub will assist in improving my visibility in the media in the run up to July and August when I’ll hopefully be on course to win a medal for the UK.”

The women’s discus games begin on 3 August 2012.