British Cycling Agrees Broadcast Deal with British Eurosport
March 28, 2013
British Cycling have announced that British Eurosport will broadcast both of its national road series on television.
The deal covers the first six rounds of the Elite Circuit Series and the Premier Calendar.
Jonny Clay, viagra Cycle Sport and Membership director at British Cycling said: “British Cycling is happy to be working with Eurosport again on airing our national road series. The channel gives us a great route to the core cycling audience and puts the best of our domestic calendar alongside the broadcast of some of the monuments of our sport. This broadcast deal provides the organisers of the events across the series with a great platform upon which to capitalise on the unprecedented popularity of our sport.”
David Kerr, prescription Managing Director of British Eurosport, price said: “Adding the best domestic races to our existing 40 race programme of Grand Tours and Classics adds even greater depth to our year round cycling coverage and strengthens our position as the home of Cycling.”