British Airways in Partnership with UK Athletics and British Swimming
June 29, 2011
The official airline partner of the London 2012 Olympic and Paralympic Games, British Airways, has signed a partnership agreement with both UK Athletics (UKA) and British Swimming in the build-up to next year’s Games.
The agreement means that the airline will offer discounted and complimentary flights and support to UKA athletes, coaches and staff in the run up to the Games. This support extends to the GBR, Swimming, Disability Swimming, Diving, Synchro and Water Polo teams.
British Airways has also signed up a host of British athletes to become ambassadors for the brand, including World Champion heptathlete Jessica Ennis, Olympic medallist Ben Ainslie, gymnast Olympic medallist Louis Smith and Paralympic medallist Shelly Woods.
Those ambassadors, along with other UKA and British Swimming athletes, will feature in a new print advertising campaign. The athletes and governing bodies will also work with the airline on British Airways’ employee engagement programme.
Luisa Fernandez, British Airways global sponsorship manager, said: “We are delighted to work with such talented athletes who are set to soar to new heights at the London 2012 Games. They are a true inspiration to current and future generations of British talent, and we are proud to support them on their journey.”