Bristol Sport Huboo

Bristol Sport Announces Historic Groupwide Principal Partnership With Huboo

February 17, 2022

In a UK-first for a sporting group, Bristol Sport is delighted to announce that eCommerce fulfilment company Huboo will become the Principal Partner for all FIVE of its professional sporting teams from the start of the 2022/23 season.

The groundbreaking deal sees Bristol-based Huboo become Principal Partner for Bristol City men and women, Bristol Bears men and women and Bristol Flyers.

Huboo will feature on the front of the shirts of all five of Bristol Sport’s professional teams and is the first time that they have had one unified Principal Partner.

Bristol Sport founder Steve Lansdown CBE said: “It’s what we’ve been aspiring to ever since we formed Bristol Sport back in 2014. We are now able to work with a local company that has grown rapidly itself and looking to improve its own standing in the marketplace.

“Bristol Sport offers a unique opportunity to associate with all different types of sports, fanbases and communities.

“We’ve always said sport will support the city and the city should support sport. Here we have a local business supporting all of our sports and that is fantastic and I’m really looking forward to us working together over the next few years to take us both forward.”

Bristol-headquartered Huboo was founded in 2017 by Martin Bysh and Paul Dodd. In the last four years the company has expanded its operations from one warehouse to operating four fulfilment centres across the UK, along with a head office in central Bristol and fulfilment centres in the Netherlands and Spain. With plans to roll out its operations across multiple other European markets over the next 12 months, the decision to partner with Bristol Sport and its teams was a strategic one to promote the brand across multiple platforms and markets simultaneously.

Martin Bysh, co-founder and CEO of Huboo, said: “As Huboo continues to grow at pace and our expansion across Europe accelerates, we’re delighted to announce our position as Principal Partner to Bristol Sport in a collaboration which has such strong ties to our founding roots. 

“Huboo’s core values are perfectly aligned with those of Bristol Sport’s and together we aim to raise the bar for what is possible with a partnership of this scale. It’s an exciting time for both Huboo and Bristol Sport. We have a shared vision of making Bristol proud.”

Paul Dodd, co-founder and Chief Technology Officer of Huboo, added: “This truly authentic partnership with Bristol Sport, facilitated by Transatlantic Entertainment, works on so many levels and marks a key milestone in Huboo’s journey. We’re proud to call Bristol home and are honoured to partner with such a prestigious sporting group which is so fundamental to this city.”

Mark Kelly, Managing Director of Bristol Sport, added: “We are really excited to be able to welcome Huboo to the sporting group. As we’ve got know each other we’ve all been struck by the similarities between our two organisations. The values and the ambition that we both share. We all want success for Bristol and the South West and we believe this partnership will significantly help both of us fulfil that ambition.”

Huboo will become Principal Partner from the start of the 2022/23 season.

Bristol Sport Huboo