Toogood To Be True – Bears Bag ‘Landmark’ Sponsorship Deal

English rugby union side Bristol Bears have named Toogood International as their main sponsor in a landmark commercial deal for the club.

Under the terms of the agreement, the courier service’s logo will feature on the front of the Premiership team’s home and away strips.

Bristol’s Chief Operating Officer, Mark Tainton, said: “Our new partnership with Toogood International clearly underlines our ambitions and the positive direction that the club is going. This record commercial agreement with an international company that retains a local base and strong support for the club reinforces our vision. It’s a milestone for us when it comes to realising our commercial potential.

“Toogood International are at the forefront of their industry and Bristol Bears aspires to be at the top of the Gallagher Premiership – we are excited to see this partnership grow and flourish.”

Toogood International Director, Jason Toogood, added: “The club’s rebrand shows a new direction and a clear appetite to achieve success at the highest level – those values are matched by our own ethos to be relentless in the pursuit of success through innovation and humility.”