Brisbane Broncos Inks Partnership With ASICS Until 2021
By Taruka Srivastav | November 24, 2020
ASICS, the true sport performance brand has signed a new partnership with the Brisbane Broncos, as the club’s Official Apparel Partner for 2021 and beyond.
The partnership will see ASICS supply apparel and footwear for the club’s NRL and NRLW teams.
The global sportswear brand places focus on exceptional quality and high performance, with their values aligned with the Brisbane Broncos’ consistent pursuit of improvement and success.
To help give the Broncos players the edge they need going into the 2021 season, ASICS has produced a new jersey featuring a traditional Broncos maroon colourway with a gold striped sublimation print and a combination of functional materials with excellent fit and durability.
Unique design elements have been added to the jersey to compliment the Brisbane Bronco’s appearance and playing style, including:
· Moisture wicking, quick drying, light-weight material
· New modern collar
· Embossed Broncos text on sleeve trim
· Stripe design, resembling classic Broncos jerseys
Brisbane Broncos squad members including Xavier Coates, Tom Dearden and Payne Haas (pictured above) had the opportunity to trial the jersey before it’s launch.
“The new ASICS kit feels great and looks awesome. It’s lightweight, extremely breathable and really embraces our club’s spirit by giving a nod to vintage Broncos uniforms” said Payne Haas, Broncos player and ASICS ambassador.
On the new partnership, Mark Brunton, Managing Director at ASICS Oceania said “ASICS has a rich history of supporting Australian sport and is now extremely proud to be in partnership with one of Australia’s most loved National Rugby League clubs.
“The Brisbane Broncos have a great reputation of being a dominant force in the league and we’re looking forward to providing both the NRL and NRLW teams with sportswear that will meet their high-performance requirements.
“Our team has put a great deal of detail into the new jerseys, incorporating the technical elements that ASICS is known for while embracing the spirit of Brisbane Broncos club. We can’t wait to see the teams take the field in them in 2021.”
Brisbane CEO Paul White said the club was excited to join forces with ASICS – one of the worldwide leaders in quality sportswear.
“The Broncos are thrilled to announce a long-term partnership with a company of ASICS’ stature, renowned for producing such premium products,” he said.
“We embarked on a deliberate strategy to align our club with global brands and there are few better-known brands in sport than ASICS. The 2021 jersey designs are outstanding and we are sure our Broncos members and fans will embrace the quality of the entire apparel range being produced by ASICS.”