Get Naming Rights to Sussex County Cricket’s Ground

By Community | January 31, 2013

Sussex County Cricket Club have announced that are the official ground naming rights partner for at least the next three seasons.

The ground will now officially be known as ‘The County Ground’.

The deal cements the close relationship between and the club, as the employment specialists sponsored the Boundary Rooms – Sussex’s state-of-the-art and award winning hospitality facilities – last season.

Added to this, the job specialists have gone one step further than most sponsors – by recently relocating part of their business to a new base in the ground, with a purpose-built office on the eastern side housing their sales and marketing team all year round., the leading employment website for the region, was founded in 2010 by Gary Peters. The company – which specialises in advertising local jobs and providing employment advice – also has imminent plans to open further offices across the country and to become one of the leading employment websites in the country. has a track record of major investment in sport in Brighton and Hove, particularly with their sponsorship of Brighton and Hove Albion Football Club since their move to the Amex.

Gary Peters, Chief Executive of, said: “We have grown significantly over the past two years and due to overwhelming demand, we are now taking our model across the UK and beyond. The sponsorship of Sussex CCC is not only a significant investment into the expansion of the cricket club but also a further commitment to our local area — particularly in the area of job advertising and employment advice.

“Our relationship with Brighton and Hove Albion continues to go from strength to strength but as was always the case, our two-year shirt sponsorship comes to an end at the end of this season. Ensuring our brand continues to be associated with the very best sporting and cultural facilities locally is imperative and this sponsorship couldn’t have been better timed.

“Since coming to the County Ground I have made so many good friends, seen the club grow significantly and I’m delighted to be part of the SCCC family. Making the decision to sponsor the club was easy, it really is a dream come true to be so involved in one of the country’s most successful teams and I’m really looking forward to meeting the many businesses and fans involved with the club.”

Zac Toumazi, Chief Executive of Sussex CCC said: “Year on year the club continues to develop and nurture strong commercial partnerships, in the truest sense, with leading Sussex businesses. Our recent investment in the facilities at the ground has again proved a significant factor in being able to secure another major long-term partner.

“It is particularly pleasing to see an expanding local company like increase their involvement in the club and take their place as a major part of the Sussex family. We look forward to working together for the benefit of both parties.”