Brighton Renews Sleeve Deal With JD

English club Brighton and Hove Albion has renewed its sleeve sponsorship deal with JD for a third consecutive season.

As part of the extension, JD logo will remain on the left arm of Albion’s home, away and third shirts, starting with the club’s Premier League opener away at Watford on 10th August. It will also continue to have its branding its branding across the club’s physical and digital assets.

Albion’s head of commercial, Russell Wood, said: “It is great news that we have managed to extend our deal with JD for another season. We have already produced some innovative marketing and media content together to grow our respective brands, in what has been an excellent partnership for both parties. We as a club are very much looking forward to working with them again ahead of the new season.”

JD Group marketing director, Stephen White, added: “We are delighted to continue our partnership with the club for a third season in the Premier League.We are looking forward to seeing the team represent JD to the global audience under the fresh new leadership of Graham Potter, and wish them all the best for the season ahead.”