Brighton & Hove Albion’s Amex Stadium to Have WiFi after Sky Bet & The Cloud Deal

English Championship club Brighton & Hove Albion have signed a deal with Sky Bet and The Cloud to implement free WiFi across the Amex from the start of this season.

The new deal will allow fans to browse the web, look through social media and use the brand new Albion mobile app from anywhere in the stadium.

Brighton chief executive Paul Barber told seagulls.co.uk, “The ability to get online has become a big part of matchday. Our fans want to get online– everything from catching up on scores to uploading videos from the stands.

“For us, mobile is a great way of bringing the fans closer to the action and there’s an opportunity to expand on that in the future with competitions, games or other interactive tools.

“Having fast, free internet across the ground is key to engaging with fans.”
Vince Russell, who is managing director at Sky’s public WiFi service, The Cloud, reinforced the Albion chief executive’s idea to bring the club closer to its fans.

“We know that football fans love to get online when they are in or near the stadium – to get the latest sports updates or share their own pictures and comment.

“Launching Sky’s public WiFi service, The Cloud at Brighton & Hove Albion Football Club, is another great example of Sky’s ability to use the latest technology and innovation to give sports fans an even better experience.

“It’s also a great way to bring the club closer to its fans.”

Edward Martin, head of sponsorship at SkyBet, also stressed how good the betting opportunities will be with the new service.

“This is an exciting and ground-breaking deal for Sky Bet. We know that for a lot of football fans, having a bet on the match can make it even more exciting but we are also aware of the frustration that this can cause when they try to place bets inside a busy stadium.

“With The Cloud service in place and alongside our industry-leading mobile apps and website, from next season Brighton fans will be able to place their bets quickly and conveniently at the ground and also keep an eye on how their other bets are faring up and down the country.”