Bridgestone Enter Cricket Sponsorship with IPL’s Mumbai

March 29, 2011

It has been confirmed that Bridgestone India Private Limited, a subsidiary of leading tyre & rubber manufacturer Bridgestone Corporation, has signed up as the associate sponsor of the Indian Premier League (IPL) cricket franchise Mumbai Indians.

Bridgestone will be the sponsor Mumbai Indians starting with season 4 of IPL and will continue to be associated with them until 2014. During the tournament the Bridgestone logo, which highlights the slogan “Your journey, Our passion”, will be exhibited on the non-leading arm of Indians’ team jersey.

Announcing the partnership, Bridgestone India Managing Director H Tanigawa said: “Bridgestone believes in innovation and passion which are in tandem with the Mumbai Indians spirit and enthusiasm to be the best. As it’s our debut in the IPL, we believe that Mumbai Indians are a perfect fit for us to partner.

“With the IPL buzz, we are confident that this tie up will offer a huge platform for Brand Bridgestone through on-ground cricket action and magnify the impact by reaching out to a larger audience. We as a company would like to strengthen our involvement in India’s most watched sport and be a part of the victory, we are sure Mumbai Indians will achieve this IPL”

Bridgestone has been one of the most popular brands on the F1 circuit and has an enviable track record in supporting Motorsports globally. It has however, been replaced by Pirelli as the F1 tyre from ther 2011 season.

This is the first time that the brand is associating with cricket in the country and has handpicked Mumbai Indians for the association. The announcement of Bridgestone as co-sponsor follows on from one made earlier of two wheeler giant Hero Honda being inducted as the main sponsor of the Mumbai Indians franchise.