Breeders’ Cup Renew NBC Broadcast Deal
By Community | October 30, 2014
American horse racing’s richest race Breeders’ Cup has signed a 10-year media rights extension with NBC through 2025.
NBC and cable channel NBC Sports Network will combine to broadcast at least eight hours of coverage each year, continuing to show the $5 million Breeders’ Cup Classic during its primetime Saturday night time slot.
The announcement comes on the heels of NBC’s increased coverage of Breeders’ Cup qualifying races; it broadcasted 11 “Win and You’re In” races this year.
“We’re proud to extend our partnership with the Breeders’ Cup as we continue to showcase the most prestigious events in horse racing,” said Jon Miller, president of programming for the same network that shows the Kentucky Derby. “We look forward each year to concluding the horse racing season with two days of terrific racing at the Breeders’ Cup.”
TV coverage of this year’s Breeders’ Cup at Santa Anita Park runs from 5-8 p.m. Friday on NBCSN and from 3:30-8 p.m. Saturday on the same channel before coverage switches to NBC at 8 p.m. for the Classic.