Breeders’ Cup And Qatar Racing Announce Title Partnership For Breeders’ Cup Sprint
October 13, 2021
Breeders’ Cup and Qatar Racing today announced a multi-year partnership that designates Qatar Racing as the official title partner of the $2 million Breeders’ Cup Sprint (G1), beginning at this year’s World Championships at Del Mar racetrack in Del Mar, California, on Nov. 5-6.
The partnership also designates the QIPCO Champion Stakes (G1) and the Queen Elizabeth II Stakes (Sponsored by QIPCO) (G1) as “Win and You’re In” Breeders’ Cup Challenge Series races for the Longines Breeders’ Cup Turf (G1) and the FanDuel Breeders’ Cup Mile (G1), respectively. The two races will take place on British Champions Day on Saturday, Oct. 16 at Ascot Racecourse.
“The Breeders’ Cup is one of the most famous race meetings in the world, and to have the QIPCO Champion Stakes and Queen Elizabeth II Stakes as ‘Win and You’re In’ races on QIPCO British Champions Day will only help to evolve the prestige of the day,” said Chairman of Qatar Racing, Sheikh Fahad bin Abdullah Al Thani. “Qatar Racing is also delighted to be sponsoring the Breeders’ Cup Sprint as we continue to raise the profile of Qatar Racing as an international brand and off the back of our growing success in America with the likes of Shedaresthedevil winning the Oaks last year.”
“This exciting partnership reinforces our shared commitment with Qatar Racing to promote the best Thoroughbred racing in the world to new and growing audiences,” said Drew Fleming, Breeders’ Cup President and CEO. “Qatar Racing is guided by a deep passion for Thoroughbred racing, making them an excellent partner in our efforts to continuously elevate the prestigious status of the World Championships to audiences across the globe.”
The agreement will allow Qatar Racing to grow its brand in the U.S. and among key international audiences as best-in-class trainers, owners, breeders, and jockeys from all over the world meet in Southern California to compete at the highest-levels of Thoroughbred racing. Qatar Racing’s brand will be featured prominently in onsite signage at Del Mar and during the NBC Sports’ broadcast of the World Championships, and with international broadcast outlets
As a corporate partner of Breeders’ Cup, Qatar Racing will also be featured in the event program, on the Breeders’ Cup website and owned social handles, and on the Breeders’ Cup World Championship Player’s Show hosted by TVG.
Tickets for the 2021 Breeders’ Cup World Championships are on sale now at BreedersCup.com/Tickets. The World Championships will be televised on NBC and NBCSN.