Brazilian Footballer Neymar Agrees Partnership with Toy Company
By Community | August 22, 2012
Gulliver toy manufacturer have agreed a partnership with the young Brazilian striker Neymar, to produce a new range of toys.
According to Maquinadoesporte.com.br, the Santos forward will be used in a collection called Neymar Jr. Futebol Club.
Gulliver has worked with Neymar’s compatriot Pele in the past, along with a whole host of other famous athletes.
Neymar, who won a silver medal with the national side at London 2012, has seen Gulliver invest “8% of its annual income in the launch of the new line.”
Dir Isabelle Lavin, Gulliver Marketing said: “In addition to the creation and manufacturing of each item, we will have kiosks, 30 and 15 second ads for TV broadcasters and a movie exclusive for online disclosure.
“We’ll also do promotions in shopping centres. We have a history of licensing football personalities.
Neymar is widely considered to be the best young talent in Brazil and he helped his side to the final in the Olympic Games with three goals.
Lavin added about the player’s popularity: “Neymar is the best player in the country at this moment, very charismatic and popular in different audiences, with an extremely positive image.
“With the proximity of the World Cup, we saw the opportunity to close a partnership for a complete collection.”
The price of the toys will vary from R$6.90 ($3.40) to R$139.90 ($69.30).