Brazilian Football Confederation Seals New Food Sponsor BRF

BRF, one of the largest food companies in the world, is the newest sponsor of the Brazilian Football Confederation (CBF). 

The deal will be valid until 2022 and involves the selection Principal and all other categories held by CBF globally.

The brand chosen to grace the uniforms of the Brazilian and other points of exposure was Sadia, Brazil’s leading and premier brand of BRF in the foreign market. The contract with CBF allows all other company’s brands in the categories of meat can be exploited.

Sadia will be present in all media and advertising materials provided under contract already from the Confederations Cup, which starts next Saturday, June 15th. 

“We are delighted to partner with CBF, the entity that bears the name of Brazil worldwide. The brand Sadia, for his leadership here and in several markets, was chosen to represent the BRF.But football is very big and there are several possible we activate our brands,” said Jose Antonio Fay, president of the company.

CBF President, Jose Marin, said: “CBF wins a great partner, a firm champion of proven excellence with their products known and appreciated by Brazilians in many countries worldwide. All nodes of the Brazilian are happy with this new partnership.”

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