Brazil ’14 WC Sign Nescau as National Supporter
April 18, 2011
The 2014 FIFA World Cup to be staged in Rio, anesthetist Brazil, has obtained another major national sponsor in pre-packaged chocolate manufacturer Nescau, who have agreed a deal to become a National Supporter of the event.
Nescau becomes the fourth Brazilian-based company to sign up for the event, following FIFA World Cup Sponsors Marfrig and Oi and fellow National Supporter Banco Itaú.
The brand will receive extensive local marketing rights within Brazil for the 2014 FIFA World Cup and the FIFA Confederations Cup 2013 as well as exclusivity within their product category.
Ivan Zurita, President of Nestlé Brazil, Nescau’s parent company, reflected on the deal, stating: “Our sponsorship of the 2014 FIFA World Cup gives us the opportunity to get even closer to our fans and consumers. We are extremely proud to be supporting the biggest event in world football.”
FIFA’s Marketing Director Thierry Weil added: “We are delighted to welcome Nescau as the latest member of FIFA’s sponsor family. The fact that so many Brazilian brands are committing to the event is great news for us and highlights the appeal of the event within the host nation. We’re looking forward to working with Nescau to ensure that both parties drive as much value as possible from this deal.”
Under the terms of the agreement, Nescau’s pre-packaged chocolate bars and ice-creams will be available to fans at all stadiums during the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup.