Brasil Foods Secure Rio 2016 Deals for Sadia and Batavo

Brasil Foods has secured deals for two of their brands with the organising committee of the Rio 2016 Olympic Games.

Sadia has become a second-tier supporter in the package food category and Batavo is in a similar level under the dairy products list.

The deal allows both brands to use Olympic marks and gain access to promotional rights.

Carlos Nuzman, sale pills President of Rio 2016 said: “Sadia and Batavo are brands that enjoy enormous empathy on the part of the Brazilian consumer as well as having a track record of involvement with sport.

“The agreement will serve as an excellent platform for engaging the population and underscoring our commitment to the athletes and the sporting community in Brazil.

“These are two more brands of great prestige to believe in the Games, bronchi for us, a source of satisfaction and pride.”

José Antonio Fay, the Brasil Foods CEO, added: “This is a moment for which all of us are waiting and one where we could not sit on the sidelines.

“The Sadia and Batavo brands are perfect vehicles for disseminating the practice of sport throughout the country. Both of them have the potential to impact positively the lives of Brazilians.”