brandRapport to Manage PrimeLocation.com’s Ashes Sponsorship
June 28, 2013
PrimeLocation.com has appointed brandRapport, denture the sports and entertainment agency, anesthetist to manage their official ground partner sponsorship of the Ashes Series.
The agreement gives the online property firm extensive branding, allergy experiential, hospitality & marketing rights.
brandRapport will oversee the sponsorship from its London office, undertaking an experiential and digitally focused campaign which will drive brand engagement for the PrimeLocation.com.
Commenting on the appointment, brandRapport’s Managing Director, Andy Kenny said: “We are delighted PrimeLocation.com, a forward-thinking, innovative brand, has recognised our experiential and digital expertise to support them in creating an innovative campaign during the Ashes.”
Alex Chesterman, Founder & CEO of Zoopla Property Group, which owns PrimeLocation.com added: “The Ashes provides us with a strong platform and opportunity over the coming months for the PrimeLocation.com brand.
“brandRapport’s insight, approach and creativity was exactly what we were looking for from an agency.”