Brand Affinity to Provide FanPhotos Services for NASCAR’s Samuel Deeds 400

July 25, 2013

Brand Affinity Technologies, Inc., announced its new exclusive fan photo partnership with the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Power by, taking place 26-28 July at the Indianapolis Motor Speedway (IMS).

Brand Affinity’s FanPhotos intends to enhance fan engagement at the race, which is part of NASCAR’s Sprint Cup Series, and will provide the IMS with photographers at fixed-points before, during and after the event. FanPhotos will be used for both online and offline brand engagement, especially through the use of social media platforms.

“FanPhotos sets the gold standard for customer engagement services, and we’re the ideal fit for a race like the Brickyard and a venue like the Indianapolis Motor Speedway,” said Carlton Osborne, GM of FanPhotos and VP of Business Development at Brand Affinity Technologies. “No one engages fans with passion, high quality photos, and digital media like we do. We’re delighted to be working with IMS at this great race. We guarantee NASCAR fans will get lasting impressions well after the checkered flag has been waved.”

Brand Affinity’s FanPhotos fan activation services are used by several sports franchises from Major League Baseball, National Basketball Association, National Hockey League among others.